Under 40 Executive Summit // Agenda
San Francisco, California

Registration Opens – THE MARKER HOTEL

Meet to pick up boxed lunch and board buses for home tour in the San Francisco area

Model Home Tour
Join us for a tour of some of the most compelling new-home projects in San Francisco's East Bay area. We'll visit small boutique garden flats and condos, impressive single-family homes with spectacular California rooms and outdoor balconies, and sophisticated, high-density homes with elegant, gourmet kitchens, flexible living options, and private exterior living spaces.

The Under 40 housing tour; we will be visiting:

Woodbury
Lafayette, CA
The New Home Company
Three models, two attached and one flat

Cordova
San Ramon, CA
Toll Brothers
Three single-family models

Township Square
Pleasanton
DeNova Homes
Pleasanton, CA

Reception/Dinner

Breakfast

Day Two Welcome and Conference Overview
Tony Mancini and Denise Dersin

Andrew Davis
Bestselling Author & Marketing Speaker

The Loyalty Loop
Stop telling me you're different. Start showing me.

We spend a lot of time telling people how different our homes are. But conduct an online search for any home building competitor and you’ll quickly find that we all sound the same. It’s time we stop telling people we’re different. Start showing them you’re different.

It turns out one of the most effective ways to grow your business is to change the game. Treat your existing clients as your most valuable asset and do a lot of little things that differentiate your experience. It’s time to exploit your loyalty loop.

The loyalty loop leverages the homes you've built and your newest homeowners to drive a steady stream of highly valuable, high-margin, new home buyers right to your community.

In this exhilarating, hour-long, keynote address, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new consumer journey. You’ll learn how to build anticipation, harness the honeymoon period, and craft inspirational moments that result in new business.

You’ll leave inspired to re-think the way you win over new customers and transform the way you leverage the home buyers you already own.

Are you ready to embrace the Loyalty Loop?

Andrew Davis
Bestselling Author & Marketing Speaker Andrew returns to the stage to conduct a workshop with attendees to help you implement ideas on how to grow your business and set yourself apart.

Break

Matt Risinger
Owner, Risinger Homes​

Differentiating Through Building Science
Green Building is a washed out and less than useful term for prospective buyers. They don’t know how it relates to their needs or their desire for a well-built and stylish home. In this presentation, building science expert Matt Risinger is going to share how his focus on building science has led to success in the Austin, Texas market. He will discuss the benefits of educating your staff in building science principles, give you some key basics, and outline a roadmap of steps you can take toward more efficient, healthy, comfortable, and durable homes.

40 Under 40 Awards Luncheon

Josh Anderson
Principal, Element Design | Build
The New American Home, a show home produced by the NAHB, has been a highlight of the International Builders’ Show since 1984, when the first one was built in Houston. Every year, the home is seen by thousands of people who tour the home in person and many more who view it online. The NAHB chooses a builder, who then works with dozens of suppliers and tradesman who donate time and materials. It is an honor to be chosen to build the home, but there is a lot of pressure, as well. The home must be innovative in every respect: Its design, construction, products, materials, and technology must all be leading edge. Josh Anderson learned a lot of lessons when he built the 2014 New American Home, lessons that he was able to draw from when he signed up to build the 2016 home, and will also be sharing with you.

David Baker, FAIA, LEED AP
Principal, David Baker Architects
David Baker formed David Baker Architects in San Francisco in 1982. Since then, the firm has designed and built more than 10,000 dwelling units, including nearly 6,000 affordable units throughout the San Francisco Bay Area, with creative multifamily housing as its primary focus. DBA's housing design practice is characterized by exuberance, elegance, and economy, and has been informed and enriched by its work in urban planning, hospitality design, interior architecture, and fabrication. David will discuss his firm's passion for designing thoughtful places that allow communities to thrive and that serve as a multiplier of good—that is, that enable or support further engagement, connection, or community benefit.

Scott Frankel
Principal, Frankel Building Group
Scott Frankel and his brother Kevin joined their father’s spec home building business in 2006. At that time, Frankel was building eight to 10 homes a year, with most of them in the $650,000 to $800,000 range and with no real branding or marketing strategy in place. Its website was homegrown, using Microsoft FrontPage. Scott has called this time the “stone age” of custom building. Since then, Frankel Building Group has won Houston’s Best Custom Builder Grand Award for 2014, 2013, and 2010 from the Greater Houston Builder’s Association, GHBA’s Custom Builder of the Year award in 2011, and Best of Houzz 2016 awards for both design and client satisfaction. What changed? Be on hand to hear Scott describe how FBG was transformed into an award-winning custom home building company unlike any other in Houston, Texas.

Break

Jen Barkan
Online Sales Consultant, Rose and Womble Realty
With sales opportunities on the Web becoming more and more important with each passing year, the role of online sales consultant has become critical to home builders’ sales success. A few years ago, Jen Barkan created and developed her own online sales consultant position for Virginia Beach-based Rose and Womble Realty, a real estate company that represents over forty active communities for a variety of builders. In year one, Jen was responsible for 6 percent of all of the division’s sales; by year two, that number increased to 13 percent. In addition, her metrics for leads, appointments set, appointments kept, and sales converted consistently outpace accepted national standards. How does she do it? Join us to hear some of the secrets of Jen’s success.

Jeff Shore
Sales Consultant and Author

Breaking the Mold of the Traditional Builder
We exist in an industry where “best practices” are adopted mostly out of tradition. Are they really the best possible practices? Probably not. It’s time to stop learning from other builders and start learning from those who really matter – your customers. In this one-hour conclusion to our day, author-speaker-consultant Jeff Shore will challenge you to move away from processes and systems and to think instead from the perspective of great experiences. The key question: Are you bold enough to be different? Are you bold enough to break the mold?