Under 40 Executive Summit // Agenda

Registration Opens – US Grant Hotel

Meet to pick up boxed lunch and board buses for Design Tour of new model homes in the San Diego Area

Model Home Tour

Buses return to the US Grant Hotel

Reception/Dinner

Buffet Breakfast

Day Two Welcome and Overview
Tony Mancini and Denise Dersin introduce the day’s theme: New Directions, New Ideas

Keynote Address: Crossing the Generational Divide: Unlocking the Power of Generations for Your Strategic Advantage
Presented by: Curt Steinhorst, The Center for Generational Kinetics

Making the Leap to Net Zero
Presented by: Bill Rectanus, VP of Operations, New Town Builders
Making a big change in home building is tough.  In this session, you’ll hear from a Denver production builder that made the jump to building zero energy homes. Learn from New Town’s experience how to set goals, implement changes, navigate through challenges, and mitigate the "dumb tax" of trying something new. Finally, hear real results from the successful differentiation of a product line in a very competitive marketplace.

Break

Creating Best-Selling Designs
Presented by: Michael Woodley, A.I.A., Woodley Architectural Group
Mike Woodley, award-winning architect of three of the projects on our model tour, has won countless awards for his innovative and timely designs. Mike will share his insights into how he won the competitions to design the Civita projects, and will also describe the charrette process that brings all the stakeholders together to find a design solution that offers the best possible outcome for the proposed project, the builder, and the buyers.

Lunch

Converting Browsers to Buyers: Proven Strategies for Selling Homes Online
Presented by: Mike Lyon, Online Sales Solutions
Over 90% of homebuyers use the internet to find their next home, but did you know that 50% of sales executives don’t follow up with these prospects? Whether you have a commanding online presence or you are stuck in the digital dark ages, this seminar will help you attract and capture more qualified buyers and explode your sales goals. You’ll hear real world examples, and learn real world solutions that deliver out of this world results.

Marketing 2015: An Expert Panel Discussion
Kevin Oakley, Moderator
Panelists: Kristi Allen, McArthur Homes; Holly Haener, CBH Homes; Alaina Money, Garman Homes; Matt Sauls, Pardee Homes
A common thread among the 40 under 40 honorees is that they refuse to accept the status quo. They push those around them toward better ways of tackling old problems. In this high energy and insightful panel discussion, four expert marketers from builders across the country will share their successes, setbacks, and industry leading results. They don’t market like it’s 1999 – they’re fresh, current, and ready to share their stories with you.

Break

The Year of Building Dangerously
Presented by: Scott Sedam, True North Development
2015 is shaping up as a year with tremendous structural demands, yet builders are facing great resistance to raising sales prices sufficiently to cover them. Sedam’s prediction for the year is that the majority of builders will sell more homes, but will realize lower profits. His presentation is about the specific things builders must do to increase their profit margins. Knowledge gained from this interactive session can spell the difference between genuine success and mere survival.

Reception